SEO is one among the most challenging and passionate career. As a part of digital marketing, seo is becoming tough compared to others. One of the main advantage of seo is that we don’t need to spend money to google like ppc campaigns to get results. Tougher phase is that seo will take some time to visible. SEO is purely based on how smarter we optimize our website for users. Earlier we used to optimize the website for search engine to rank high. But now, google is showing the results based on user relevance. Some of the most difficult challenges in seo are mentioned below: Ranking Fluctuations: While i am writing this, a lot of questions are still popping up in my mails, whatsapp and fb messengers about the reason for ranking fluctuations. Sprankly speaking newbies who stepped up in this filed will get really irritated by this scenario. The reason for this changes will be mainly beacause of technical interventions. ie probably because of