Challenges In SEO

SEO is one among the most challenging and passionate career.

As a part of digital marketing, seo is becoming tough compared to others.

One of the main advantage of seo is that we don’t need to spend money to google like ppc campaigns to get results.

Tougher phase is that seo will take some time to visible.

SEO is purely based on how smarter we optimize our website for users.

Earlier we used to optimize the website for search engine to rank high.

But now, google is showing the results based on user relevance.

Some of the most difficult challenges in seo are mentioned below:


Ranking Fluctuations:


While i am writing this, a lot of questions are still popping up in my mails, whatsapp and fb

messengers about the reason for ranking fluctuations.

Sprankly speaking newbies who stepped up in this filed will get really irritated by this scenario.


The reason for this changes will be mainly beacause of technical interventions.

ie probably because of search engine algorithm changes.


Meeting client expectations:


"Clients are like our god. we need to treat them well. we need to be cautious while talking to them. we have to be always cool while interacting with them"

These are the words which was said to me by my friend john, who is an australian seo geek.

I also agree with his opinion.

But, we should always be made sure that we should not give over expectations to our clients without

doing proper research before taking up the seo project. As the google is becoming tricky alwaays, we

must not guarantee the clients to offer results in one or two weeks for a high competitive niche.


Updating Yourself:

This is really crucial in today's seo scenario.

Being update is definitely important to sustain in this field.

Being updated simply doesn't means understanding latest algorithms and all. It's also important.

But, at the same time the tactics and approaches we implement for clients in different kinds of niches

and the analysis of the results makes us upto date.


A simple example is that:


I handled a client based in saudi arabia for immigration based niche.

I only implemented basic on page activities. No link building has done for that.

Believe it or not, major keywords hitted in first page in google.com.sa


Also another client came in different niche. same strtaegy done for them also.

But, results are not much great for that.


What does it mean?

Copy book and theoriatical approaches will not always came into our help.

It's the practical knowledge which will help us.