On Page Or Off Page SEO, Which Works Better? [Case Study]

SEO mainly consists of both onpage as well as off page activities.

There is a general belief that onpage seo is implemented during the first month of a seo project and after that we used to concentrate on off page by leaving behind onpage.

This is not right.

Both onpage as well as off page activities have equal importance in seo.

I handled some websites which achieved rankings in first page of google by simply doing some onpage activities alone and not trying offpage seo.

This doesn't mean that onpage is important than offpage.

It depends upon the competition, business location, country, keywords, which favors in seo as a whole.

Case Study:

Last year i was approached by a person to rank his newly started client website.

It was one of my friend who had referred me to him.

I took it as a challenge and agreed to do the seo.

Believe it or not. I only done onpage activities for the client in the first month.

All service keywords spotted the first page positions in google by the end of the month.

I didn't done a single link building or offpage activities for them.

Since it's a new website, Domain Authority was also low.

Does it mean that onpage is best than offpage?

Never. 

Then, how the results happened? Is is a black magic or lucky factor?

I'll explain:

Actually the client location was middle east.

The client wants to rank keywords locally.

I optimized their website by giving priority to the local keywords and user's search intent.

Crawlers found out that this website is more suitable for giving them the best solution, and thus they given priority for them rank better.

It all depends upon how effectively we are doing keyword research and executing the keywords in the website in a good proportion by thinking as a user.