Skip to main content

Is Content Still The King In SEO? [This Case Study Explains How I Increased The DA Of A Website Using Content Strategy]




( i am describing this case study in a nutshell...)



1. "We have already content in the site..You just ranked it with your keywords"

2. "We can't afford content right now".

3. "Sorry, we don't have content writers at present in our agency"


Above mentioned are some of the answers which i faced while talking about the content requirements for seo to clients.



May be you will come across a lot of websites having no content which ranks well compared to those having much more content in their websites.


Ranking factors in google doesn't depend upon content alone. There are around 200 ranking factors.


But, content is also considered as one of the major factor in ranking.


I have a client concentrating on "web design" keyword, which is one among the most difficult 

keyword to rank in a short span of time.


It's a keyword which is of commercial intent and having almost 301,000 search volume on average.


What i have done:


Initial Phase:



  • I first checked the website by conducting a deep site audit.

  • Checked various technical issues inside the website.

  • Planned a strategy and created a task sheet and dead line for the technical issues to be solved.


Planning Part:


  • After that, i moved to content planning.

  • The home page doesn't  have required content suggested by the google.

  • Done extensive keyword research to find out the keywords accordingly.



Execution Part (level 1):


  • Wrote contents by following the guidelines of google.

  • Updated the titles and meta accordingly.

  • Found out the relevant topics for blog section and wrote content by including latent semantic indexing keywords.


Execution Part (level 2):


  • You can't sit and take rest after publishing content to your website. You have to share the content to others. It's where content marketing has a significant role.


Execution Part (level 3):


Implemented the content marketing strategies effectively.


These were the results which obtained.



18th july 2017
DAPA
11


March 30 2018
DAPA
2033



 i didn't get the support of premium seo tools for this project. Although premium tools like semrush will give us the best results, i didn't tried them for this client.

 *due to some privacy issues associated with the client, i am not supposed to reveal the client name or details as of now.




Labels:

Comments

Post a Comment

Popular posts from this blog

Challenges In SEO

SEO is one among the most challenging and passionate career. As a part of digital marketing, seo is becoming tough compared to others. One of the main advantage of seo is that we don’t need to spend money to google like ppc campaigns to get results. Tougher phase is that seo will take some time to visible. SEO is purely based on how smarter we optimize our website for users. Earlier we used to optimize the website for search engine to rank high. But now, google is showing the results based on user relevance. Some of the most difficult challenges in seo are mentioned below: Ranking Fluctuations: While i am writing this, a lot of questions are still popping up in my mails, whatsapp and fb messengers about the reason for ranking fluctuations. Sprankly speaking newbies who stepped up in this filed will get really irritated by this scenario. The reason for this changes will be mainly beacause of technical interventions. ie probably because of
Post a Comment
Read more

Don't Do Any Thing. Just Find The Gems

What i said in the title is true. I am not simple boasting to get your attention. It's true. I will explain it. Recently i handled a SEO project. Their main keyword is interior designing. Competitition part is medium. I took up the project and started the initial stage. Went to the auditing part as usual. suddenly i came across some keywords ranking in google for them. They didn't done any kind of previous seo activities for their website. Domain authority is also too low. Home page had no content at all. But, google had ranked some of their keywords. I undergone a research and found out more relevant currently ranking service keywords. Contacted the client and asked about their keyword suggestions. After getting the recommendations from the client, i incorporated the gem keywords which was already ranked with the recommended keywords by the client.  Now, the keywords are ranked well in google for them. (Both my gem keywords and keywords reco
Post a Comment
Read more